Business consulting · SaaS recommendations

Software advice from a consultant who puts it to work for real businesses.

I'm Jonasz Stręk. I help founders and small-business owners choose the right SaaS stack, then share what works with a US audience on YouTube and in written guides on this site.

  • Market United States
  • Channels YouTube · Guides · Consulting
  • Focus B2B SaaS
How a recommendation reaches you
  1. DiscoverYouTube tutorials & reviews
  2. LearnIn-depth written guides
  3. Decide1:1 consulting & stack audits
  4. ConvertQualified sign-up

Every link is disclosed. Every tool is tested first.

About

A consultant first, a creator second.

Portrait of Jonasz Stręk
Jonasz StrękBusiness consultant · Founder of FunnelStar

My day-to-day work is business consulting. I sit with owners and teams, map how their business actually runs, and find the software that removes friction from sales, marketing and operations. That gives me a clear view of which tools teams actually adopt and which ones they cancel after a few months.

FunnelStar is where I turn that experience into content. On YouTube I publish walkthroughs, comparisons and setup tutorials. On this site I publish in-depth guides and comparisons. When a consulting client needs a tool, I recommend the best fit for their situation, whether or not that tool has an affiliate program.

My content is made for a US audience: founders, solopreneurs, agency owners and operators at small and mid-sized companies who are actively evaluating software.

Promotional channels

Where your product gets recommended

Three channels I own and run myself. All traffic is organic, with no paid search on brand terms, no coupon sites and no incentivized clicks.

YouTube channel

Product walkthroughs, honest reviews, head-to-head comparisons and step-by-step setup tutorials. Affiliate links appear in video descriptions with a clear disclosure.

Visit the channel →
Format
Long-form reviews & tutorials
Placement
Description links, pinned comment

Guides on this website

Written comparisons, how-to guides and buying checklists that help readers choose software. Affiliate links in a guide are always disclosed at the top of the page.

Browse the guides →
Format
Comparisons & buying guides
Traffic
Organic search & YouTube referrals

Direct client recommendations

In consulting engagements I recommend software directly to business clients and often help them set it up. These referrals come from active buying decisions and tend to stick.

Audience
SMB owners & operators
Intent
Active buying decisions

Software categories

What I cover

  • CRM & sales pipeline
  • Email marketing & automation
  • Funnel & landing page builders
  • Project management
  • Workflow automation
  • Scheduling & booking
  • Website builders & hosting
  • Productivity & collaboration
  • AI tools for business
  • Finance & invoicing

Review method

How a tool earns a recommendation

Commission never decides what I recommend. Fit for the business does. Each tool goes through the same process before it appears in my content.

  1. Step 1

    Hands-on testing

    I sign up and use the product on a real workflow, not just the demo.

  2. Step 2

    Fit assessment

    I define who the tool is right for, who should skip it, and at what company size.

  3. Step 3

    Pricing review

    I check plan limits, contract terms and the true cost once a team grows.

  4. Step 4

    Ongoing updates

    I revisit recommendations when pricing, features or support quality change.

Partner standards

Compliant by default

I follow each program's terms and the rules that protect my audience's trust.

  • Clear FTC disclosureEvery affiliate link is disclosed in line with the FTC Endorsement Guides (16 CFR Part 255).
  • No brand biddingI never bid on a partner's trademarked terms in paid search.
  • No spam or cookie stuffingNo unsolicited messages, forced clicks or hidden redirects. Every referral comes from a real visitor choice.
  • No incentivized or coupon trafficNo cashback, reward or coupon sites, and no unauthorized discount codes.
  • Accurate claimsFeatures and pricing are described as they are, and corrected when they change.
  • Brand guidelines respectedLogos, names and creatives are used only as each partner allows.

For affiliate managers

Partner FAQ

Where does your traffic come from?

All traffic comes from channels I own: my YouTube channel, the guides on this website and direct recommendations to consulting clients. I don't buy traffic from ad networks, pop-ups, incentive sites or toolbars.

Which countries do you target?

My content is in English and made for a US audience, mainly small and mid-sized businesses and solo founders.

How do you disclose affiliate relationships?

Every video description and guide that includes an affiliate link carries a clear disclosure, and this website has a permanent Affiliate Disclosure. I follow the FTC Endorsement Guides.

Do you run paid ads?

Not at the moment. If I ever do, I will follow each program's paid search rules and never bid on trademarked brand terms without written permission.

Can we send you product access or a briefing?

Yes. Send product access, a feature briefing or your brand guidelines to contact@funnelstar.pl. I test every tool myself before it appears in my content.

For SaaS companies & affiliate managers

Let's talk partnership

If you build software for small and mid-sized businesses, I'd like to hear about it. Get in touch about your partner program, product access for review, or content we could create together.

I reply to every partnership email within 24 hours.

Name
Jonasz Stręk
Brand
FunnelStar
Primary market
United States
Response time
Within 24 hours