My day-to-day work is business consulting. I sit with owners and teams, map how their business actually runs, and find the software that removes friction from sales, marketing and operations. That gives me a clear view of which tools teams actually adopt and which ones they cancel after a few months.
FunnelStar is where I turn that experience into content. On YouTube I publish walkthroughs, comparisons and setup tutorials. On this site I publish in-depth guides and comparisons. When a consulting client needs a tool, I recommend the best fit for their situation, whether or not that tool has an affiliate program.
My content is made for a US audience: founders, solopreneurs, agency owners and operators at small and mid-sized companies who are actively evaluating software.